Let’s start getting a better picture of how a referral code works by going over a few popular referral code examples. It contains the URL that the referred friend is sent to, plus the referring customer’s unique referral code (to identify who sent the friend to your site).īelow, you can see how Doordash’s referral links contain a referral code inside.
The referral link is the entire link that customers share with friends when they participate in the referral program. The referral code is the unique identifier that tracks who sent each referral. Often, it’s placed inside a customer’s referral link. What’s the difference between a referral code and a referral link? Many people will use the terms to mean the same thing, but there is a difference between the two. Most importantly, these unique referral codes automatically distribute any program rewards to the customer and referral (the referred customer). Unique referral codes track and connect every step of the process, from when a customer sends a referral to whether these referrals end up making a purchase. Referral codes are assigned to every customer (the referrer) as soon as they join a program. What is a referral code?Ī referral code (or referral tracking code) is a unique combination of numbers and/or letters used to identify the participants in a brand’s customer referral program. 
Referral codes are sent to everyone who participates in the program and are key to a well-run referral marketing campaign.
If you’ve ever been invited to a referral program, you’ve come across a referral code example.
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